We credit Hanro of Switzerland for initiating the lingerie-as-loungewear movement a mere 129 years ago. Along with its neutrality, banking system and cheese, Switzerland is renown for its fine craftsmanship and exquisite textiles. Nowhere is that more evident in intimate apparel than at Hanro.
In addition to a presence at fine retailers like Barneys and Neiman Marcus, the brand just opened its first U.S. store in New York’s Meatpacking District. With its minimalist lines and warm, organic touches, the store at 806 Washington exudes the brand’s reputation for luxury basics.
For those who cannot make a personal visit, Hanro has a fully stocked, newly revamped online store at shop.hanrousa.com.