Marketing men's luxury underwear is tricky business, but lately we've been seeing some outstanding examples. Ones that strike the right notes of masculinity, aesthetics and innovation. London-based Under Limited is one such brand. The contemporary label just launched at Selfridges, the Holy Grail of retail for forward new brands.
In perusing their line, we can see why the influential UK retailer
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It’s the down and dirty on unmentionables, with a deep dive into bras, shapers, hosiery and loungewear trends. Innerwear comes out from under.
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