Dr. Martens Preview

Dr. Martens unveiled their S/S 12 collection and campaign last night at Frontrunner Gallery in Downtown.  First and Forever is a message that began with their F/W 11 collection and will continue through the upcoming season, playing on the note that your first pair of Dr. Martens is an important expression of personal style and identity.

The collection focuses on their classic M.I.E. (Made in England) unisex styles, along with smaller capsules collections tailored for their female consumers.  Featuring new bold colors and materials, the collection is incredibly fun and it’s quite refreshing to see the Docs silhouette in a cream suede upper.  Other styles include a python brogue, while sole loafer, and a soft canvas plimsoll.  It’s always great to see such an iconic style to venture outside their identity perimeter while staying so true to the brand’s DNA. -Jenn Tello

COMMENTS

  1. Loving this campaign, in particularly the First Love video! <3 ASH!!

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