adidas Unveils adiZero Rush

Today adidas unveiled the adiZero Rush, adding to the brand’s collection of performance footwear that continues to solidify the minimal market. The Rush is the latest edition to the adiZero collection, consisting previously of basketball and soccer models. The lightweight running shoe, weighing in a 7.5 ounces, shaves off an extra ounce from the traditional model with nylon mesh overlay and an adiPrene+ midsole with Lightstrike™ EVA technology to keep things light.

The Rush has been heavily marketed to youth categories with a spirited advertisement spot, and fun options with extra laces included for a custom touch. The adiZero Rush is available now in seven colorways at adidas retailers nationwide. -Calvy Click

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