The event marked the beginning of a special area dedicated to the collaborative collection in Selfridges’ Concept Store space on the ground floor. The windows were decked out in the Japanese artist’s signature polka dot prints in red, white, and black – with Kusama for Louis Vuitton bags, eyewear, scarves, and ready-to-wear emerging from the Op Art-style camouflage. The Concept Store houses an even more dazzling display of fashion-as-art: inside the sculptural walls, Kusama’s pumpkin sculptures become table displays for dotted tot bags, clutches, pouches…even a few miniature versions of Kusama herself.
This marks the first of seven store collaborations to market the collection this year. Not only is Selfridges is carrying the entire second installment of the collection ahead of its official October release, but this is also the first time that the store has dedicated all 24 windows to a single project. For those who cannot make the trip to London, the collection has a special online initiative. Two “Spot the Difference” films feature blogger Bip Ling and five oh-so-subtle differences. Viewers who “spot” the anomalies can tweet their finds to @LouisVuitton_UK including the #LVKusama hashtag through September 7, 2012. Five winners selected at random will receive a copy of Lewis Carroll’s Alice’s Adventures in Wonderland, illustrated by Kusama.
If all this isn’t enough to send you down the rabbit hole into Kusama’s magical, topsy-turvy world, check out her retrospective at the Whiteney Museum in New York City, which runs through September 30, 2012.
The Yayoi Kusama for Louis Vuitton boutique at Selfridges will run through October 19, 2012 (the collection is exclusively available at Selfridges though October 1, 2012).
Images courtesy of Selfridges London and Style Bubble.