Selfridges department store on London’s Oxford Street just opened a nine-hole, 2,500 square-foot crazy-golf course on their roof, surrounded by 200 trees.
The course looks like a display of cakes, one for each hole, representing London landmarks such at St Paul’s Cathedral and Tower Bridge. The score card emits the aroma of Bakewell tarts. The rooftop also houses a Daylesford Organic cafe.
The crazy golf course (open to the public through September 2nd) is the creation of food artists Sam Bompas & Harry Parr, whose previous projects include a boating lake on the roof and a vibrating jelly for chef Heston Blumenthal. Interestingly enough, this is not the first time such a set up has shown up on the department store’s roof. In the 1930s, there was a complete course for customers to enjoy, and tea was served outside as early as 1909.
“The Big Roof Top Tea & Golf Party is one of our ways of celebrating the Jubilee and the Olympics,” Ewan Venters, Selfridges director of food and restaurants, said in an interview at the store. He said as many as 4,500 people a day will be admitted to play golf, while the cafe may accommodate 600-800.
Tickets to play are 6 pounds (or a little over $9 USD). The first bookings sold within minutes of going on sale online. Another batch goes on sale on June 15, while thousands of tickets have been held back for customers who show up. The Daylesford cafe is open to non-players.
The crazy golf influence is also strongly felt in Stylesight’s most recent Trend Tracker, “Crazy Country Club“. Inspired by Prada’s S/S 12 collection, the celebration of mid-century kitsch is as colorful as it is traditional.
This is one of the coolest marketing and fashion ideas around. I enjoy golf, fashion even more. This is a very cool trend that could make a wild profits in the states. Do you think there is a chance that this trend will reach the casino states? Atlantic City would highly benefit because it has so much history with the 1930s. I also feel that the Las Vegas Golf scene would benefit. It would be a huge attraction that would continue the country club look. Thanks for sharing.