Beams is by far one of our absolute favorite Japanese brands, continually finding new and interesting ways to update time-honored menswear classics. Collaborations, off-shoots, lookbooks — there’s always something shiny and new to talk about when it comes to everyone’s favorite Japanese store. Recent projects have involved teaming up with Ace Hotel and Converse to smaller ventures like the exceptional glasses collection with John Lennon’s top choice of eyewear, Hakusan Megane.
The S/S 12 lookbook just landed on our desk, and in addition to the stellar styling that never fails to impress, we loved how it was developed as a seasonal style guide, complete with must-haves and major trends. We also noticed a select assortment from craft and design store Fennica to complete the Beams lifestyle.