Diane Von Furstenberg has many feathers in her cap – a remarkably popular ready-to-wear collection, the success of the wrap dress, collaborations with GapKids and Current/Elliott…and now she can add innovative tech fashion to that roster. DVF partnered with Google Glass – the company’s augmented reality headpiece – to create a four-minute video called “Through the Looking Glass” that documented her S/S 13 collection in New York this year. It’s the first ever video to be released to the public using Google Glass.
The video, shot entirely using the soon-to-be-released tech-specs and narrated by Furstenberg, takes viewers through the final fittings, backstage madness, and literally down the catwalk during the show. The viewpoints are personal and the moments are intimate: Furstenberg writes “Love is Life” in lipstick on her bathroom mirror, and tapes her father’s gold coin to the insole of her shoe for good luck. And Google Glass gets to show off one of its more incredible advantages: shooting hands-free, point-of-view video. It’s not as intense as Project Glass‘s other shots taken with the glasses while skydiving or running a marathon, but it shows how this product can offer a truly unique perspective and take augmented reality into the spaces of design, marketing, communication, and documentation.
The first prototypes of Google Glass will be released in 2013 to select customers. For more information about Project Glass and Google Glass, check out our recent blog post.