New editor Deborah Needleman is settling in at T Magazine, revamping the aesthetics, content, and personality of The New York Times style supplement. Needleman’s success at the Wall Street Journal Magazine sparked lots of interest among publications, but she chose The New York Times as the place to carry out her vision. Needleman, the founder of home magazine Domino and editor-at-large for House & Garden for several years, believes in the interconnection between fashion and living, and will center the magazine around the entire culture of style.
Lee Radizwill is featured on the cover of Needleman's inaugural issue, along with an in-depth interview. Decorator, arts patron, friend of Warhol and Capote, socialite and sister of Jacqueline Bouvier Kennedy Onassis, the 79 year old Radziwill is an interesting choice, and one that Needleman is free to make since T is a supplement, and its covers are not expected to drive sales. "I think we’re sort of post-everything. We’re post-race, post-feminist, but I feel like we’re not quite post-age. And we should be," said Needleman. The magazine also released an exclusive video by Sophia Coppola, which chronicles Coppola's conversation with Radziwill.
T will change physically as well, with heavier paper, larger format and more ad pages. Creative Director Patrick Li has redesigned T’s logo, leaving the Gothic font behind for a more monumental and modern look. Three parties for the magazine launch will occur during international Fashion Weeks, in New York, Milan, and Paris. T Magazine will be released 13 times annually, with this first issue to be available on Sunday, February 17th.
