Barneys New York “Neo Modern” Campaign

Barneys New York’s Spring campaign is called “Neo Modern.” The famed retailer tapped Paolo Roversi shoot their print ads in Berlin as well as comissioned Italian video artist, Yuri Ancarani, create a series of short surrealist films for their seasonal window installation. This marks a new direction for the Madison Avenue window display. Typically, the windows are absent of clothing, however Ancarani’s videos act as a surrealist background to a selection of looks from the spring collections. We’re looking forward to seeing these quirky films in action.

 

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