There’s been lots of buzz around fashion designers setting out into the beauty market, so it takes a lot to make us pause. But here’s some news that made us sit up and take notice. Faye Toogood, furniture designer and stylist, has created a concept beauty collection for beauty brand Make.
Her “New Medieval” collection, created in collaboration with makeup artist Ayami Nishimura, launched in the Fall. “Faye was into hard, colorless nature,” says Nishimura. “Volcano ash, smoke, sheet ice. I’m normally into more colorful things, like flowers and birds and animal patterns.” The two came together to take inspiration from starry skies, stormy seas and waterfalls as well as more apocalyptic visions and textures like eruptions and volcanos. The product names, Ultramine, Reykjavik, Rust, Magma, are evocative of this.
Make is the new beauty arm of We See Beauty, a new online shop committed to supporting socially minded commerce. 30% of all sales will fund woman-led cooperatives in Brooklyn. “By selling beautiful ideas and products, we can empower local economies and strengthen communities, starting with our own in New York.”