H&M SPORT POPS UP IN LONDON

In a continued effort to celebrate all things Olympic, we are thrilled to announce the opening of two new H&M Sport pop-up stores in London. The first location, in Convent Garden will open on Friday, July 6th with a second location to follow in Westfield Stratford City on Saturday, July 7th. The stores will carry the H&M Sport collections  and ...
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Nike Unveils Team USA Track & Field Uniforms

The Active Team headed downtown to catch the Nike Unveil for the Team USA Track & Field gear last night in the West Village. Set against the backdrop of Flag Day, this patriotic event was bookended by President Obama passing through town, barricading Greenwich street for the passing fleet before and after the unveil. A great kickoff for Team USA! First glances ...
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adidas Originals x Opening Ceremony

As the Active Team continues to sift through the increasing amount of Olympic coverage, we are super impressed when a collection transcends tired patriotic themes to a reach a first-place level of athletic taste. Opening Ceremony has delivered just that, teaming with adidas Originals for a F/W capsule collection to coincide with the Games and the perfectly timed OC Store ...
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The Frendly Gathering 2012

The Active Team are big fans of the FRENDS crew and have been following the intimate posse of professional snowboarders – and their latest antics – regularly throughout the past few years. From stops at various snowboarding contests around the world and their crazy videos on Frendsvision to checking in with the guys at concerts or tradeshows, we’re always ready ...
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QSW Store Opens in Malibu Lumber Yard

The Active Team (finally) went to check out the first ever Quiksilver women's boutique located in the luxe beach shopping destination, the Malibu Lumber Yard. As QSW raises its retail profile, it only makes sense that they find a home with other directional brands and boutiques like J.Crew Beach, James Perse and Maxfields. The space stays true to their surf legacy ...
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The 2012 French Open

Things started to get real “emo” for the Active Team once Roland-Garros first kicked off on May 27th. We LOVE our tennis and more importantly watching top pros slide across the tournament’s famous clay courts. Best known as the French Open, the matches kick off summer, launching into a two week stretch…and for us, two weeks of checking out some ...
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Olympic Arts + Graphics: Flaunt Magazine

The 2012 London Olympics have had a stronghold on pop-culture for the last few months, influencing traditional markets like performance and team sports, but also so unexpected sectors like fashion and the arts. For Flaunts Men's Spring 2012 Fashion issue: Nerds Verses Jocks, they turned to a series of artists to illustrate "Sports Couture from the Fashion Capitals". Imagine if ...
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adidas by Stella McCartney Flagship Opens in London!

Be still our Active hearts...the first-ever, adidas by Stella McCartney global flagship has officially opened on Fulham Road in London. Designed by architects APA, the store features a fresh, optimistic take on performance-inspired fixtures and merchandising. The store will carry adidas by Stella McCartney SS12, Stella Gold, My 2012, Team GB replica kit and Villagewear, AND adidas by Stella McCartney ...
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SoulCycle: Test Drive

The Active Team likes to think we’re quite adventurous, fit and well…all around active!  Camping in the California desert, check! Hiking Mt. Hood, Oregon to then descend while snowboarding, check! Yoga, check! Running a 10k, check! So, when it was time to saddle up and finally brave SoulCycle, we thought we could handle it -- no problem at all. Well, ...
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Keep A Breast : Tokyo LOVE Show

Another highlight from our recent trip to Tokyo was getting to connect with some of our dear friends from LA. We had the opportunity to attend The Tokyo LOVE Show, which was the official launch of Keep A Breast Japan, the newest international branch of nonprofit organization The Keep A Breast Foundation. The exhibition was the largest collection to date ...
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The North Face Standard: Tokyo

While in Tokyo, the Active Team is on a mission to hit our favorite stores. Usually we spend a few days wandering around the back streets in Jingumae and Harajuku in Shibuya going from Neighborhood to FTC, and from atmos and Kamo. We even make it a point to hit up Tokyo Hands (the most amazing department store in the ...
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The Greenroom Festival 2012: TOKYO!

The Active Team is in Tokyo this week, tracking trends and hitting the pavement in search of new stores, directional brands and sweet street-style looks. Our first stop was at The Greenroom Festival in Yokohama. This festival appeals to Tokyo's "beach-bound" set, with a line-up of local and international indie bands including Brooklyn's finest The Drums, as well surf photographers ...
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Burton 12/13 Winter Preview – NYC Style

Every spring, Burton Snowboards extends an invite to the Active Team for a viewing of its new gear for next winter season. May 2012 was no different and we were stoked to check out 12/13 outerwear, apparel and hardgoods at MILK Studios in New York City. Not to mention an additional invite to the annual Après in May Burton Bash held atop MILK’s penthouse. (More to ...
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Tom Sachs: NIKECraft Collection

The Active Team has been a longtime fan of Tom Sachs, so when it was announced he would debut a collaboration with Nike on the eve of his newest Armory show, we had to investigate. Curious to see how his signature 'bricolage' style - remaking objects with a do-it-yourself approach using tape, markers, and bits of cardboard and string - ...
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Active Inspiration: Tomás Saraceno on the Roof

Art likes to go outdoors during the summer, as most of us do. The Metropolitan Museum  in New York will open its rooftop for the art world's annual warm weather welcome tomorrow at the Iris and B. Gerald Cantor Roof Garden. With today's overcast weather, arriving at the Rooftop this morning was more refreshing than the usual hot-glared mix, and with the invitation ...
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