Outdoor Retailer Winter Market 2012 has officially kicked off, as retailers, manufacturers, suppliers and media from around the globe have gathered at the Salt Palace Convention center in Salt Lake City, UT.
OR is by far the most important Outdoor show in North America, and in some cases, the litmus test for new gear, campaigns and technologies. Innovation is the name of the game on the floor, and some emerging trends we have picked up on so far are include: DWR-coated down insulation INSIDE jackets and sleeping bags (Congrats to Sierra Designs for winning Gear of the Show from Outside Magzine), “anti-outerwear” soft-shell jackets with hardshell attributes like water and wind proofing, “frameless” goggles for enhanced visability, hybrid insulated jackets that have breathable, stretch panels for increased range of motion AND modular boot systems that can be modified to “pack down”.
OR also welcomed some new brands from the Action Sports sector this year, including Burton, Quiksilver , Von Zipper and Stance…adding an element of edge to the show for sure.
Here are a few of our top picks from the show so far…stay tuned for a full report in the Active Section ASAP! – Jeanine Pesce
We are also presenting our F/W13 Color + Megatrends on Saturday, January 21, 2012 at the Marriott (across from the Salt Palace) in Salon A @ 11:00am. Hope to see you there!