With only 93 days until the Olympic torch makes its way through London, Luluemon has landed in the capital city and opened the doors to its Chelsea showroom. The Vancouver-based active brand, best known for its addictive yoga pants, will offer a limited selection of products at the showroom, which is a smaller, cozier version of its retail stores. Catering to the directional yoga audience in London, Lululemon will stock mainly core products for men and women in the latest seasonal colors.
Staying on track with the “personalization” trend, there is a large chalkboard that lets customers write suggestions or complaints, which are eventually relayed back to headquarters. This helps Lululemon to create a more intimate, personal experience for consumers, and speaks volumes about its commitment to creating a community atmosphere.