JAM Media Collective, one of our absolute favorite PR firms, held a private showing of Spring/Summer 12 product from its esteemed roster of clients in New York City last week. Outdoor, Performance and Lifestyle brands including Keen, Moving Comfort, Osprey, Icebreaker, Look, Horny Toad, Snow Peak and Nau all presented new goods for next season.
Flap Jack Pack from Osprey is always a favorite for the Urban Cycling set
The Low Beach Chair in NEW colorways from Snow Peak
Lightweight Chambray At Horny Toad
Icebreaker’s Layered Merino Sprite Racerback Tank from the Nature Underwear Collection
JAM Media dynamic duo “Julie and Julie” – Julie Atherton and Julie Campagnoli – led the Active Team through a medley of key looks from each respected label. We certainly honed in on a handful of items that sparked our interest along with looping back to see specific pieces we first saw at Outdoor Retailer this summer in Salt Lake City. It was nice to have another close up viewing and reminded us just how much we love the Outdoor Community!
From high performance merino to easy travel-wear and technical wovens in classic patterns, each brand offered something fresh and innovative for the upcoming season.
The Lightbeam Jacket from NAU
LOVE LOVE LOVE the Wearabout 5″ Short from Horny Toad
The bionic Jubralee by Moving Comfort is a fresh teal hue
Thanks again to Julie and Julie! We’ll always listen to what these ladies have to say, season after season, they represent the most forward brands in the market. – Jessica McMenamin & Jeanine Pesce
