In a continued effort to celebrate all things Olympic, we are thrilled to announce the opening of two new H&M Sport pop-up stores in London. The first location, in Convent Garden will open on Friday, July 6th with a second location to follow in Westfield Stratford City on Saturday, July 7th. The stores will carry the H&M Sport collections and “fitness-focused” looks for 10 weeks of active-meets-fashion bliss.
“The Covent Garden pop up store draws inspiration from a school sports hall. Reclaimed furniture and retro gym equipment will be used to create a unique shopping experience. The Westfield Stratford concept store is contemporary; with clean lines the directional design elements setting it apart. Exclusively for both stores and in celebration of all things athletic H&M Sport will be launching a limited edition collection in patriotic colours as well as a variety of accessories and beauty products from the H&M collection.”
The H&M Sport collections speak to the modern active-enthusiast that is looking for design-driven pieces that are both functional and fashionable. Bright, saturated colors and naive prints are not only on-trend, they are on point. The range is comprised of active essentials like seamless sports bras and tanks, running shorts, windbreakers and leggings. The best part…you can mix and match with wovens and denim for that ultimate sport-influenced look that has been poppin’ on the runway.
Here are a few of our favorite items…don’t mind us, we just styled a weeks worth of PERFECT Active ensembles sure to turn heads in the gym or at the studio. - Jeanine Pesce